Nine years. Zero external capital. Consistent profitability. 100% growth for three straight years. This is the kind of startup story that makes investors regret not asking earlier. Today, Yes Madam — Gurugram’s at-home beauty and wellness platform — took its first cheque ever. Here is the complete story.
The Funding — Key Details at a Glance
| Detail | Information |
| Company | Yes Madam |
| Founded | 2016 |
| Headquarters | Gurugram, Delhi NCR |
| Founders | Aditya Arya (CEO), Mayank Arya, Akanksha Vishnoi |
| Funding Amount | ₹50 crore (~$5.2 million) |
| Round Type | First-ever institutional funding round |
| Investor | Info Edge Growth Fund |
| Fund Lead | Sanjeev Bikhchandani-led Info Edge |
| Partners Investing | Amit Behl & Rishabh Katiyar |
| Previously Bootstrapped | Yes — for 9 years |
| Profitable at time of raise | Yes |
Why This Funding Is Different
Home salon and wellness startup Yes Madam has raised Rs 50 crore in its first institutional funding round from the growth fund launched by Sanjeev Bikhchandani-led Info Edge.
The word “first” is the story here.
Most funded startups in India raise their first cheque within months of founding — often before they have a product, let alone revenue. Yes Madam built for nine years on its own capital, refused the VC treadmill, and only came to market when it had a business that speaks for itself.
Founded by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yes Madam has been bootstrapped and profitable. The fundraise marks a significant milestone as it scales a capital-efficient and sustainable business in the at-home services category.
Amit Behl, Partner at Info Edge Growth Fund, said: “It’s rare to see such capital efficiency in a consumer tech company. This signals the strength of Yes Madam’s value proposition and real customer dependency.”
The Numbers — A Business That Needs No Introduction
The company has delivered 100% year-on-year growth for three consecutive years while maintaining profitability. Revenue rose to Rs 195 crore in FY26 from Rs 94 crore in FY25 and Rs 45 crore in FY24.
| Metric | Figure |
| Revenue FY24 | ₹45 crore |
| Revenue FY25 | ₹94 crore |
| Revenue FY26 | ₹195 crore |
| YoY Growth | 100% for 3 consecutive years |
| Profitability | Maintained throughout |
| Monthly Bookings (Current) | ~3 lakh |
| Monthly Bookings (Shark Tank 2024) | ~70,000 |
| Cities | 55+ |
| Women Service Partners | 12,000+ |
The platform currently handles nearly 3 lakh monthly bookings, sharply higher than around 70,000 bookings at the time of its appearance on Shark Tank India in 2024. The company attributed the growth to customer retention and word-of-mouth demand.
That is a 4x jump in monthly bookings in roughly two years — driven entirely by organic demand, not paid acquisition.
The Founders — Who Built Yes Madam?
Aditya Arya (Co-founder & CEO) is the face of Yes Madam — a Gurugram-based entrepreneur who identified the gap between the quality of professional salon services and the accessibility of getting them at home. His focus has consistently been on building a sustainable, women-empowering business over a headline-grabbing funded one.
Mayank Arya (Co-founder) brings operational depth. Mayank Arya, Co-Founder, Yes Madam, said: “My vision has always been to build a platform that customers can rely on for high-quality beauty and wellness services at home, while also solving the industry’s problems. This investment allows us to strengthen that foundation further and disrupt the industry with innovations and best practices.”
Akanksha Vishnoi (Co-founder) rounds out the founding team, bringing perspective on the service partner and customer experience sides of the platform.
What Does Yes Madam Do?
The startup offers salon and spa services through trained professionals using hygienic, single-use product formats.
Services include:
- At-home facial, cleanup and skin treatments
- Hair services — cut, colour, smoothening, keratin
- Waxing and threading
- Bridal packages
- Manicure, pedicure and nail art
- Spa and massage services
The single-use product format is Yes Madam’s quality assurance mechanism — every service partner carries fresh, sealed products for each client, eliminating the hygiene concerns that plague shared-product salon models.
Women Empowerment — The Heart of the Model
The company works with a network of more than 12,000 service partners and says it follows a low-commission model. According to the startup, partners earn an average of ₹25,000 per month, while top performers can earn up to ₹60,000 monthly.
| Partner Metric | Figure |
| Total Women Partners | 12,000+ |
| Average Monthly Earnings | ₹25,000 |
| Top Performer Earnings | Up to ₹60,000/month |
| Commission Model | Low-commission (partners keep more) |
Rishabh Katiyar, Partner at Info Edge Growth Fund, said: “We love the team’s focus on beauty and wellness as a category which has enabled them to do innovations that enable the company to deliver a consistently superior customer experience. Equally compelling is how Yes Madam’s service partners have come to see the platform as a meaningful and reliable source of livelihood.”
The low-commission model is a deliberate philosophical choice — and a competitive differentiator. While competitors charge service partners higher commissions, Yes Madam has prioritised partner retention and loyalty by letting them keep more of what they earn.
The Big Announcement — Free Education for Partners’ Children
The most emotionally resonant part of today’s funding announcement was not the ₹50 crore cheque. It was what the founders chose to announce alongside it.
Aditya Arya said: “Our focus has always been on building a sustainable business and women empowerment. This investment enables us to accelerate that vision. With this, we are paying back to the partners who led us here, announcing free education for children of the service partners, who can’t afford it. This will help break the cycle of gig-economy for thousands of women and would secure the futures of these families.”
Free education for the children of 12,000 women service professionals — announced on the same day as the funding — signals that Yes Madam’s founders see their business not just as a platform but as a vehicle for generational change for the women who built it.
What Will the ₹50 Crore Be Used For?
Yes Madam said it intends to deploy the fresh capital toward expanding into new cities, investing in technology, strengthening its service partner ecosystem, and enhancing customer experience while maintaining profitability.
Four clear deployment priorities:
| Priority | Detail |
| City Expansion | Adding to the current 55+ city footprint |
| Technology | Platform, booking, logistics and AI improvements |
| Partner Ecosystem | Training, support and retention for 12,000+ partners |
| Customer Experience | Quality, reliability and service consistency improvements |
Crucially, the company has explicitly committed to maintaining profitability even as it deploys capital — a rare commitment that reflects a decade of building with financial discipline.
Who Is Info Edge Growth Fund?
Info Edge Growth Fund is the recently launched growth-stage investment arm of Info Edge (India) — founded by Sanjeev Bikhchandani, one of India’s most respected internet entrepreneurs and the man behind Naukri.com.
Info Edge has one of the most celebrated early-stage investment track records in India — its early bets on Zomato and Policybazaar returned extraordinary multiples. The launch of the Info Edge Growth Fund signals the company’s intent to back established, profitable consumer internet businesses at the growth stage — and Yes Madam is its kind of company.
This is also notable because Info Edge Ventures (the earlier-stage arm) had recently invested in Trackk (the fintech startup we covered earlier this week) — making Info Edge one of the most active investors across stages in India right now.
Competition — Yes Madam vs Urban Company
The at-home beauty services space in India has one dominant incumbent — Urban Company (formerly UrbanClap). But Yes Madam has chosen a fundamentally different philosophy:
| Parameter | Yes Madam | Urban Company |
| Founded | 2016 | 2014 |
| Funding raised | ₹50 crore (first round, 2026) | $250M+ |
| Revenue FY26 | ₹195 crore | Much higher |
| Profitability | Consistently profitable | Path to profitability |
| Commission model | Low-commission | Higher-commission |
| Geographic focus | 55+ cities, tier 2 expansion | Metro-first |
Yes Madam’s advantage is capital efficiency and partner loyalty. Urban Company’s advantage is scale, brand recognition and funding depth.
