India has hundreds of millions of people who own smartphones, pay their bills on time, and run small businesses — but the moment they walk into a bank and ask for a loan, they’re turned away.
Too new to credit. No formal income proof. No credit history.
True Balance has spent over a decade building the infrastructure to serve exactly these people. And now — with a fresh $10 million debt infusion — it’s accelerating hard.
The Funding: $10 Million (~₹83 Crore) in Debt Round
Digital financial services platform True Balance has secured $10 million in debt funding from a group of investors led by Northern Arc Capital to accelerate the growth of its lending arm, True Credits Pvt Ltd.
This is a debt raise — not equity — which means True Balance isn’t diluting ownership. Instead, it’s borrowing capital specifically to lend it out, fund its NBFC’s loan book, and serve more borrowers faster.
The capital will be used to support the growth of its lending subsidiary, True Credits Pvt Ltd, as the company expands its digital credit offerings in India’s underserved financial services segment.
Who Is True Balance — And What Do They Actually Do?
True Balance is an AI-powered financial services platform operated by True Balance India Private Limited (formerly known as Balancehero India Private Limited). A unified hub for all financial needs, the True Balance platform provides a comprehensive suite of digital financial solutions focusing on democratising credit for the underserved and underbanked populations across India. Operating at the intersection of global technology standards and deep local market insights, the company utilises advanced AI-backed proprietary credit-scoring to deliver seamless and responsible finance.
The company operates under a robust regulatory framework, holding a Prepaid Payment Instrument (PPI) licence and facilitating credit through its RBI-licensed subsidiary NBFC, True Credits Private Limited.
In simple terms — True Balance is a one-stop financial app that lets users:
- Apply for personal loans instantly
- Pay utility bills and mobile recharges
- Access EMI and pay-later options
- Manage their finances through a single mobile platform
All of it — without needing a bank branch visit, a salary slip, or a stellar CIBIL score.
The Scale: $30 Million+ Disbursed This Year Alone
The numbers make it clear — this isn’t a platform still looking for product-market fit.
Through its NBFC arm, the company has disbursed more than $30 million in loans during the current financial year. This latest funding round will enable True Balance to further its mission of reaching borrowers who are often overlooked by traditional banks.
Over $30 million in loan disbursals in a single financial year — from an NBFC focused specifically on people traditional banks won’t touch. That’s a powerful signal about both the demand and the execution.
How True Balance Lends Differently — The AI-First Credit Model
Most banks say no to new-to-credit borrowers because they have no credit history to evaluate. True Balance flips this logic entirely.
The company’s loan offerings are designed to be fast, accessible, and mobile-first, allowing users to apply for credit directly through the True Balance app without needing extensive paperwork or traditional bank interactions.
This technology-first approach allows True Balance to effectively bridge the credit gap for the ‘Next Billion’ users seeking secure and dependable financial access.
Instead of relying on CIBIL scores and bank statements, True Balance uses AI-powered proprietary credit scoring — analysing alternative data signals to assess creditworthiness for users who simply don’t show up on traditional credit bureau radars.
What Products Does True Credits Offer?
The platform provides a range of services including cash loans, level-up loans, EMI options, pay-later services, utility bill payments, and mobile recharge services.
Cash Loans — Small-ticket personal loans disbursed directly to the bank account. Fast, paperless, mobile-first.
Level-Up Loans — Higher credit limits for repeat borrowers with a good repayment track record — a loyalty reward built into the product itself.
EMI Options — Converting purchases into easy instalments for users who need flexibility.
Pay-Later Services — Buy now, pay later for everyday expenses.
Utility Bills & Recharge — Making True Balance the daily-use app that keeps users engaged even between loan cycles.
The Company Behind the App — A Korean-Indian Fintech Story
True Balance is operated by Balancehero India, the Indian subsidiary of South Korea-based Balancehero.
Balancehero was originally founded in South Korea and saw India’s massive underbanked population as a generational opportunity. The company launched in India in 2014 — before digital payments were mainstream, before UPI existed, and long before fintech was cool.
True Balance’s office is located at The Circle Work, 5th Floor, Huda City Centre Metro Station, Sector 29, Gurugram, Haryana.
Gurugram-headquartered, Korean-backed, India-focused. An unusual combination — and a genuinely differentiated one.
A 12-Year Journey — ₹1,250 Crore in Total Capital Raised
True Balance is not a new entrant chasing its first funding headline.
Since its inception, True Balance has raised a total of $150 million through various equity and debt rounds. This includes a $28 million funding round led by SoftBank and Daesung Private Equity. The company last raised funds almost 3 years ago.
The fact that SoftBank — one of the world’s most discerning tech investors — backed True Balance says a great deal about the platform’s credibility. And after a three-year gap between rounds, this $10 million debt raise signals a clear pivot: from capital accumulation to active lending scale-up.
What Is Northern Arc Capital — and Why Their Backing Matters
Northern Arc Capital is not just any debt investor.
It is one of India’s most respected debt financing institutions, specialising specifically in channelling capital to financial inclusion-focused NBFCs and fintechs. Companies backed by Northern Arc typically serve small businesses, rural borrowers, and underserved consumers — exactly True Balance’s target market.
The NBFC hopes to serve a larger group of borrowers who are frequently left out of conventional banking systems by increasing its lending capacity. These include people with inadequate credit history or little financial documentation — groups that traditional banks usually steer clear of because of the increased perceived risk.
Northern Arc’s decision to back True Credits is effectively a validation of the platform’s underwriting model, repayment track record, and credit quality — things debt investors scrutinise far more rigorously than equity investors.
What This Funding Will Unlock
With the help of the funds, the fintech company will be able to expand its loan disbursement capacity, launch new credit products, and improve customer service nationwide. True Balance’s lending model focuses on small-ticket personal loans, making credit accessible to individuals who may otherwise struggle to secure financing through banks or larger financial institutions.
Three clear outcomes from this raise:
- More loans disbursed — bigger NBFC book, more borrowers served
- New loan products — likely targeting different use cases, ticket sizes, or borrower profiles
- Nationwide expansion — deeper penetration beyond current geographies
True Balance at a Glance
| Detail | Info |
| Company | True Balance (Balancehero India Pvt Ltd) |
| Founded | 2014 |
| Headquarters | Gurugram, Haryana |
| Parent Company | Balancehero Co., Ltd. (South Korea) |
| NBFC Arm | True Credits Pvt Ltd (RBI-licensed) |
| Round Type | Debt Funding |
| Amount Raised | $10 Million (~₹83 Crore) |
| Lead Investor | Northern Arc Capital |
| FY26 Loans Disbursed | $30 Million+ |
| Total Capital Raised | ~$150 Million |
| Notable Equity Investors | SoftBank, Daesung Private Equity |
| Target Segment | Underbanked, new-to-credit, informal borrowers |
| Key Products | Cash loans, Level-Up loans, EMI, Pay-Later, Bill Pay |
