What if a company could record a 5-minute video once — and use it to send personalised messages to millions of customers, each in their own language, with their name, their context, and their product?
That’s not the future. That’s what TrueFan AI is doing right now. And Baring PE India just wrote a $10 million cheque to help it do it everywhere.
The Funding: $10 Million Series A — ₹96 Crore
Gurugram-based enterprise AI startup TrueFan AI has raised $10 million (about ₹96 crore) in its Series A funding round led by Baring Private Equity Partners India and Z3Partners. IAN Alpha Fund and 3Lines Venture Capital also participated in the round.
The startup plans to use the capital to expand its enterprise customer base, enter new markets across Southeast Asia and the Middle East, and scale its presence in the US.
Three geographic targets in one announcement: Southeast Asia, Middle East, and the United States. TrueFan AI isn’t thinking like a domestic startup anymore — it’s thinking like a global infrastructure play.
Who Founded TrueFan AI — and What’s the Backstory?
TrueFan AI was founded in 2020 and has pivoted from a celebrity fan tech engagement platform to creating AI videos for enterprises.
That pivot is the most important sentence in the entire funding story.
The original TrueFan was a consumer platform where fans could buy personalised video shoutouts from their favourite Bollywood stars and cricketers — India’s answer to Cameo. But as the team built infrastructure for celebrity-fan personalised video at scale, they noticed something: the underlying technology was far more valuable than the consumer use case.
Nimish Goel, the firm’s co-founder and chief executive officer, said: “AI has fundamentally changed the economics of video creation. It is inevitable that video generation will become as simple as typing an email. With that, video shall become the core layer of communication for enterprises. TrueFan is building the infrastructure for that inflection, enabling organisations to generate and distribute contextual video content on demand.”
What Does TrueFan AI Actually Do — The Technology Explained
TrueFan AI has built a foundational AI video model which enables large enterprises to generate video content at scale, replacing traditional production cycles with on-demand video creation.
The core product insight is powerful: instead of needing a full production crew, scriptwriter, director, and studio every time a company wants to communicate with customers via video — TrueFan AI does it with a single short recording and its foundational model.
The startup says its technology allows a single 5-minute video recording to be adapted into thousands of contextual videos without requiring another shoot. The startup claims its tech platform can generate up to 5 lakh videos per minute in over 175 languages.
Let that sink in. 5 lakh videos per minute. In 175 languages. From a 5-minute recording.
A bank can record their relationship manager once — and TrueFan’s platform creates personalised loan reminder videos for 10 lakh customers, each addressed by name, each in the customer’s preferred language, each with their specific account context. No studio. No crew. No extra shoots.
The platform today works with over 100 enterprises and has built AI avatars for a wide range of personas — from A-list Bollywood and cricket celebrities to doctors, merchants, distributors and business leaders.
The Client List — India’s Biggest Brands Are Already Using It
This is not a product looking for customers. The customers are already there.
Its client list includes Bajaj Finance, HDFC Bank, Axis Max Life Insurance, Zomato, Cipla, BharatPe, and Goibibo.
The platform currently serves over 100 enterprises across sectors, including banking, healthcare, consumer goods and media.
India’s largest NBFC. One of its biggest private banks. A top insurance company. The country’s leading food delivery app. A major pharma company. A major fintech. A leading travel platform.
When names like these are already embedded in a product’s workflows — that’s not a pilot. That’s adoption. And Baring PE’s Arul Mehra confirmed exactly this:
“The infrastructure for large-scale enterprise video communication simply hasn’t existed until recently. Budgets existed, intent existed, but production constraints prevented video from becoming a default enterprise channel. What gave us confidence in TrueFan AI was the feedback we heard consistently from enterprise customers. The platform is already deeply embedded in the workflows of some of India’s largest enterprises.”
The Growth Numbers — 11x Revenue, 4x Videos in One Year
TrueFan AI has scaled from 5 million to over 20 million videos annually within a year and reported 11x revenue growth over the past 20 months.
| Metric | Figure |
| Annual Video Output (Previous Year) | 5 Million |
| Annual Video Output (Current) | 20 Million+ |
| Revenue Growth (20 months) | 11x |
| Target for This Year | 50 Million videos |
| Languages Supported | 175+ |
| Enterprise Clients | 100+ |
| Videos Generated Per Minute | Up to 5 Lakh |
TrueFan AI said it has already scaled from five million to over 20 million videos annually within a year and is on track to reach 50 million this year.
50 million AI videos annually by year-end. From a company that didn’t have a commercial enterprise product three years ago. That’s what a genuine product-market fit inflection point looks like.
Why 175 Languages Is the Real Moat
Most global AI video platforms build for English first, and other languages as an afterthought. TrueFan built differently — and it’s their biggest competitive advantage in India specifically.
Building an AI video platform that matches global peers on quality at a fraction of their cost is hard. Doing it for a country where a customer in Pune and one in Coimbatore each expect to be spoken to in their own language, and pulling it off across 175+ languages — is what makes TrueFan rare.
This is the India-first insight that global AI video platforms simply don’t have. A Bajaj Finance customer in Coimbatore wants their video communication in Tamil. A Cipla patient in Lucknow wants it in Hindi. A HDFC Bank customer in Kolkata wants it in Bengali.
TrueFan’s 175-language capability isn’t just a feature. It’s the reason enterprise clients in India can’t easily replace it with a global competitor.
Where the $10 Million Goes — Three Clear Priorities
The startup plans to use the capital to expand its enterprise customer base, enter new markets across Southeast Asia and the Middle East, and scale its presence in the US.
The startup will also use the fresh capital towards continued investment in AI infrastructure and enterprise deployment.
Breaking that down practically:
- International expansion — Southeast Asia (Indonesia, Vietnam, Philippines), Middle East (UAE, Saudi Arabia), US market entry
- AI infrastructure — deeper foundational model investment, higher quality output, faster generation
- Enterprise deployment — more dedicated implementation and customer success resources for large accounts
The Southeast Asia and Middle East targets are strategically smart. Both regions have massive multilingual populations, fast-growing enterprise digital adoption, and a shortage of affordable localised video content infrastructure — exactly the conditions where TrueFan’s India-built multilingual AI has natural advantages.
The Use Cases — What Enterprises Actually Build With TrueFan
TrueFan AI’s co-founder said there is broad application of AI videos by enterprises spanning functions such as communications, language localisation, and advertisement.
In practice, this means:
Banking & Finance → Personalised loan reminders, KYC communications, investment portfolio updates sent as personalised videos to each customer
Healthcare → Doctor-patient communication at scale, medicine adherence reminders, health campaign videos in local languages
FMCG & Retail → Product launch videos, dealer communication, distributor training videos — all localised
Media & Entertainment → AI celebrity avatars for fan engagement, campaign videos, promotional content
Learning & Development → Employee training videos personalised by role, department and language
TrueFan AI Key Details
| Detail | Info |
| Company | TrueFan AI |
| Founded | 2020 |
| Co-Founder & CEO | Nimish Goel |
| Headquarters | Gurugram, Haryana |
| Round | Series A |
| Amount Raised | $10 Million (~₹96 Crore) |
| Lead Investors | Baring Private Equity Partners India, Z3Partners |
| Other Investors | IAN Alpha Fund, 3Lines Venture Capital |
| Enterprise Clients | 100+ |
| Annual Videos Generated | 20 Million+ (targeting 50 Mn this year) |
| Revenue Growth | 11x over 20 months |
| Languages Supported | 175+ |
| Video Speed | Up to 5 Lakh per minute |
| Key Clients | Bajaj Finance, HDFC Bank, Zomato, Cipla, BharatPe |
| Expansion Targets | Southeast Asia, Middle East, USA |
Bottom Line — Video Is the Next Default Enterprise Channel
There’s a simple version of the TrueFan AI story: a startup that pivoted at exactly the right moment, built the right technology, found the right market, and is now scaling at breakneck speed.
But the deeper version is more interesting. TrueFan AI is building the infrastructure for a fundamental shift in how enterprises communicate — from text and static content to personalised, contextual, multilingual video at machine scale.
“It is inevitable that video generation will become as simple as typing an email. With that, video shall become the core layer of communication for enterprises.”
When Bajaj Finance, HDFC Bank and Zomato are already living that future inside TrueFan’s platform — the question isn’t whether this happens. The question is how fast.
With $10 million in fresh capital and the world’s most multilingual AI video engine — TrueFan AI is betting the answer is: very fast.
